Does Google Workspace have a CRM tool?
The straightforward answer is—both yes and no.
Google Workspace, a cloud-based productivity and collaboration tool, doesn’t yet feature a specialized CRM (customer relationship management) app.
In saying that, it is completely possible to use Google Workspace as a CRM.
So, how can you leverage Google Workspace for CRM purposes?
How To Use Google Workspace as a CRM?

I believe the most effective way to transform your Google Workspace into a CRM is through Google Sheets.
This is because Google Sheets can easily organize, manage, process, and analyze your customer-related activities and data.
Your columns, rows, and cells can be used as headers and your business data can simply get inputted into cells.
Additionally, functions, conditional formatting, data validation rules, and Apps Scripts can be set up to automate and streamline data efficiently.
How To Use Google Sheets as a CRM?

There are various ways to craft a tailored Google Sheets CRM system.:
Design your own custom CRM template in Google Sheets
Building your own Google Sheets template is an adequate option if you’re looking for a basic CRM template to simply organize your contacts and leads.
This involves adding your customer data, such as contact names, emails, lead status, priority, deal stages, etc, to the columns and rows of your Google Sheets spreadsheets.
However, to add automation and advanced functionality, you’ll need extensive knowledge of Apps Scripts and Google Sheets functions (unless you enlist a developer to help you).
Integrate third-party CRM tools with Google Workspace
Many no-code CRM tools, such as HubSpot and Streak, integrate seamlessly with your Google Workspace account.
The HubSpot Google Sheets integration automates the process of transferring data between the two platforms.
Additionally, you can update rows within your Sheet directly from HubSpot
And HubSpot’s integration with Gmail allows you to save your Gmail emails directly inside your HubSpot account.
On the other hand, Streak is a no-code CRM tool designed by Google for Gmail users.
With Streak, you can easily manage your sales, leads, files, projects, tasks, and beyond right inside your Gmail interface.
Because Streak CRM is integrated directly into Gmail, you can easily find and access your data as it's all located on the same platform.
Click here to learn more about CRM’s that are compatible with Gmail.
Utilize Sheetify Google Sheets CRM template
Sheetify CRM is a Google Sheets CRM template that functions as a fully-fledged CRM tool for Google Workspace.
This Spreadsheet CRM tool is built entirely from Google Sheets and caters to small or micro-businesses looking to manage their customer-related activities on Google.
Sheetify is easy-to-use, affordable, and completely customizable.
If you’re looking for a full-featured CRM template that's deeply integrated into Google Sheets, Sheetfiy CRM is the way to go.
What Is Sheetify CRM? (Google Sheets Template)

Sheetify CRM is a functional Google Sheets CRM template designed to help free and paid Google Workspace users manage their entire business operations.
This Google App CRM tool comes with a built-in Apps Script, pre-populated columns and rows, data validation rules, and conditional formatting.
This allows you to embrace Google Sheets' functionality without doing any of the hard work.
The platform also comes with pre-set organized tabs, enabling you to manage your:
- Contacts.
- Leads.
- Sales.
- Deals.
- Emails.
- Inventory.
- Tasks.
- Transactions.
- Purchases.
- Customer issues, and more.
And the best part is there are no hidden costs or monthly fees.
For just $67, you’ll gain access to every Sheetify feature, including all current and future updates and features.
This price point allows you to collaborate with up to 100 users and add a maximum of 40,000 contacts.
Watch this step-by-step guide on how to get started with Sheetify CRM.
Sheetify CRM Features
Sheetify CRM essentially helps you streamline and track customer interactions, sales, and leads in one easy-to-use system.
What’s more, it’s packed with an array of built-in features that put you in control of your entire business.
No other Google CRM template on the market offers the same level of flexibility and functionality that Sheetify provides.
Some of Sheetify’s features include:
- Contact and lead tracking.
- Product and service management.
- Customer lifetime tracking.
- Invoice creation.
- Sales pipeline.
- Built-in mass email marketing with Gmail.
- Customizable email templates.
- Google Forms, Google Contacts, and Google Tasks
- Dedicated sales and client calendars.
Plus, the built-in analytics dashboard gives you a clear picture of:
- How well your team is selling.
- Which products or services are performing well.
- Your monthly earnings at a glance.
- A breakdown of your inventory status.
- Your sales data.
All these features can be tweaked to suit your business. And if you need something specific to your brand, just reach out.
Our experts are here to make sure Sheetify CRM is right for your brand.
You can check out the full range of Sheetify CRM tutorials on the Sheetify YouTube channel.
Why Use Google Sheets For CRM?

Using Google Sheets for CRM is an attractive option, especially for small businesses, startups, or teams requiring a simple, flexible, cost-effective solution.
Here are some reasons why I believe you should choose Google Sheets as a CRM tool:
- Accessible: Anyone with a Google account can use Google Sheets to set up and manage their customer information.
- Ease of Use: Google Sheets provides a user-friendly interface that doesn’t have a steep learning curve. Plus, many users are already familiar with the platform.
- Customization: Despite what you may think, Google Sheets is highly customizable. You can add, remove, and edit fields to design the CRM of your dreams.
- Collaboration: Multiple people can easily view and edit data within Google Sheets in real-time. Changes are also saved and synced instantly, so everyone stays up-to-date.
- Integrations: Google Sheets integrates seamlessly with all Google Workspace tools, such as Google Drive, Gmail, Calendar, and Contacts.
- Automation: When using a Google Sheets Template like Sheetify CRM, you can easily automate your business process without inserting formulas or Apps Scripts.
- Mobility: Google Sheets can be accessed from any device at any time.
- Security and Reliability: As a Google product, your business data will always be secure and backed up.
As you can see, using Google Workspace as a CRM tool has many benefits.
Google Sheets may not initially offer sophisticated features of specialized CRM software.
However, when combined with the Google Sheets template Sheetify CRM, Google Sheets has the potential to be more powerful than other dedicated CRM systems.
Thanks for reading; I hope you found this article helpful!